In the text, I referred to many different web sites and examples. Here are the links to them. I'll try to keep it current. Please use the email form to let me know if any aren't working.
Chapter 2: Tangled in the Web
Chapter 5: Who're You Looking At?
Chapter 6: 10,000 Geeks, Crazed on Jolt Cola
Chapter 7: Who Are These Crazy Bastards, Anyway?
Author's notes on the world's geekiest haiku
Chapter 8: Microsoft: Can't Live With 'Em, and Can't Live Without 'Em
We Share Your Pain video on Youtube.com